Fear Of God, designed by Jerry Lorenzo, is one of the hottest clothing brands right now. Pieces in his collections sell out even before the collections dropped. Just try and find his Half Zip Essential Hoodie from his third collection online. Pretty much impossible to get. And if you do find it, expect to pay a premium. Jerry Lorenzo understands that more people want his clothing, so he’s partnered with PACSUN and created the FOG x PACSUN ($40+) retail brand.
FOG has the same look and feel as his high fashion collections, but cost a fraction of the price. The collection has everything you would expect, from the plaid shirts, extended t-shirts, hoodies, joggers, and bombers. Some of the collection are on sale now; other pieces will be coming shortly.
As of this writing, some of the pieces have already sold out online and are on eBay at a premium. So if you’re thinking of heading down to your local PacSun, give them a call to check on inventory.