The world doesn’t need another mattress company, but it does need to sleep better. And smarter. The Eight Smart Mattress ($699) was designed with ten million hours of sleep data and can track heart rate, breathing rate, tosses and turns, bed temperature, room temperature, and more. It has dual-zone heat warming, a smart alarm, and even connects to other smart products such as Amazon Alexa, Philips Hue Lights, and WeMo Coffee Maker. The technology can be purchased with just the cover starting at $299 (on sale now!) or the full mattress experience starting at $699.